MARKETING
Content Development
Content development is vital. Words are the most powerful tool we have at our disposal. Used correctly, words have the power to engage emotions, provoke reactions, stimulate thought…and sell.
Images may capture your attention, but it is the words that close the deal.
David has been writing marketing text for nearly 30 years. His client services background means that he can clearly understand a brief and your business objective. He understands not simply what you want from the copy, but how the copy fits with the complete project. This is vitally important in the delivery of great text; many copywriters have creative talent but lack the marketing experience to know how their work fits into the bigger picture.
Whether content writing for a website, a piece of marketing collateral, or a whole campaign, we can help. Contact us today.
SEO CONTENT DEVELOPMENT
Anyone who wants their website to be noticed - why bother creating a website if you don’t - needs their site to be optimized for search engines. Moving your website up the Google, Bing or Yahoo organic page listings is a not an easy task; it will take a while, can be expensive, and in many cases can prove impossible to get to the top as there are so many contributing factors.
But if you don’t have a big budget to pay an SEO agency big $$$ every month, then using well structured, relevant keyword-rich text-based content that accurately matches a user’s search request is your next best option.
There are certain techniques that an experienced SEO copywriter can employ to get the most out of your content and give you the best bang for your copywriting buck.
But there are no performance guarantees; we won’t promise you that you’ll ‘hit the first page on Google or your money back’, as anyone who makes that promise is spinning you a line, but we will guarantee that your content will be structured and written in such a way as to give you the best possible opportunity for success.
David can rewrite content for your current site, work with you or your own website designer on new content, or David and Ginnie can work together to design, write and develop your new website from scratch.
Do you Blog?
If not, why not? According to Hubspot, 80% of businesses use a blog as a marketing tool. If you work in the B2B arena, that figure rises to 91%. Even the big boys do it; 80% of Fortune 500 companies have a dedicated blog. So if you don’t have a blog on your website, almost all your competitors do.
Business blogging brings transparency; it allows you to talk knowledgeably to your customers and prospects in a more casual environment about your industry and services. When written in a casual, yet passionate voice, it’s easy to engage customers and offer them an insight into the person behind the company.
What’s more, because blogs have a lot of text, offer constantly updated content, and are often link heavy, they are easily found by search engines. It’s also an easy way to bring fresh content to your website regularly without having to amend or create new pages through the CMS. Google loves fresh, relevant content!
Contact Us
If you don’t have the time or inclination to write a regular business blog, but you know that your business needs it, then let us write them for you. Call David on 480-621-5689 or contact us online and we can discuss your blogging needs!