COMPREHENSIVE
DIGITAL STRATEGY
Once your Brand Foundation has been laid in the BRAND : RESONATE program, it is time to build on that foundation and explore your digital strategy. Even if you’ve not done any brand building work with us, you still need to create a solid digital strategy. We do this in a workshop exercise we call DIGITAL : CONNECT.
EXPLORE THE TACTICAL OPPORTUNITIES AVAILABLE ONLINE
Let’s say you have created a strategic marketing plan for your business based on your budget, your identified target audience, your goals and objectives.
Part of that planning process should involve questions like, “How do we reach our audience? What media can we use? What can we afford to implement?” “What do the next 12 months look like, and what is realistic?”
A DIGITAL STRATEGY TAKES SHAPE
Invariably, because we are more than a quarter of the way through the 21st century, a lot of your marketing options will be online. If you did a marketing planning exercise 30+ years ago when we started in the industry, it would look VERY different.
Now, you have to consider:
- What does this marketing strategy look like from a digital (online) perspective.
- What role does my website play? What functionality should it have?
- How do I utilize social media? Do I need a social media partner to not only post, but to manage long-term social strategies?
- What does my email marketing look like? How does it fit in?
- Does blogging play a role?
- Do I need… and can I afford online marketing (Google ads/social media ads etc.)?
- How does my CRM (if you use one) integrate?
CONTACT US
Digital strategy is putting an online plan in place and mapping it out. We can help you create a 12-month online communications plan, and if necessary, connect you with reliable partners to implement it.
If you would like to discuss creating a digital strategy for your business, get in touch.