LONG-GAME
Email Marketing
A growing part of our business is email marketing as more businesses realize that email is still an effective sales and brand building tool. Your social media posts are dependent on algorithms that you have no control over; email marketing is all you.
MAKE YOUR MESSAGING & YOUR BUSINESS MEMORABLE
We’ve all said things like this at some point… “Who was that plumber we used two years ago? “What shop did we take the car where that guy was really helpful?” “Who repaired our garage door?”
Now, imagine if those businesses had used your email address to stay in touch from time to time? Not spamming you three times a week with crap, but just a regular reach out – maybe monthly - with hints, tips, and/or discounts when available. You won’t need them all the time, but those messages landing in your inbox will keep those brands accessible when they are needed.
That’s the unappreciated power of email marketing.
EMAIL MARKETING IS PLAYING THE LONG GAME
People look at open rates, and click rates, and say, well only 50% opened or 12% clicked, but the fact that those emails are still landing in the consciousness of your customer is a memory trigger.
The way your brand presents itself to your audience is critical to your success. Your message, and the way that message is delivered, are both crucial elements
We’ve all seen too many instances of bad email marketing hit our inboxes. Bad email marketing is to the detriment of both the business and its customer base. The design and positioning of your email message is one thing, but it’s the thought process and the strategy behind the campaign that is the foundation on which your future success is built.
Email marketing – done well - allows you to keep a relationship with customers post purchase. A relationship that is not dependent upon engagement with an algorithm.
That’s why the quality of your email campaign is so important. Remember it’s so much easier to sell to existing customers than it is to find new ones.
If you’re considering starting an email marketing campaign, give us a call.
BLOGGING
Our email marketing and blogging services go hand in hand. Blogs are a great way to connect with an audience; it’s also an easy way to keep your website regularly updated with fresh, searchable content. And a great destination to link to from your email campaigns.
Too many businesses try to deliver all their content in the email. Don’t do that. The goal of your email marketing should be to increase traffic to your website. Use the email to tease a story or an offer that sits on your website – often in the blog section.
CONTACT US
The problem with email marketing is twofold. First, it takes time to do it well that many business owners just can’t find. Second, people send an email and wonder why the phone doesn’t ring off the hook later that morning? That’s short-term thinking, not brand building.
If you would like to discuss email marketing for your business, get in touch.