Are you looking for someone to handle your email marketing?
Your database of current and/or past customers is one of your most valuable business assets. Why? Because most business types find it easier to get repeat business from existing, or even lapsed, customers than to generate new business from new customers. But did you know that more 99% of users check their email inbox every day, and roughly 60% of emails are read daily on mobile devices?
Whether you want to reach out with a promotional discount to incentivize visits to your ecommerce website, or promote an offer for your services, or just share stories in a branded newsletter, exploiting your database with appropriate communication can be advantageous to your bottom line.
Depending on the size of your database, we can help you segment your list into different ‘buckets’ of data; this helps you communicate with certain people about certain products or services. There’s nothing that annoys people more in their inbox than irrelevant emails.
Email marketing is growing. In a 2015 survey, 60.7% of marketers said they were increasing their email marketing budgets, while 4.3% had plans to decrease spending. Even if your database isn’t large, keeping your brand front of mind with the customers you do have has a tangible value.
Email marketing generates an average return of $36 to $42 for every dollar spent — a 3,600% to 4,200% ROI — consistently outperforming paid search, social advertising, and display ads. via
Retail, ecommerce, and consumer goods companies report an average email ROI of $45 per dollar spent, with some U.S. merchant cohorts seeing averages as high as $68.
For comparison: social media’s average ROI hovers around $6.50 per $1 spent — a useful contrast if you want to make the “email still wins” point.
If you’d like to talk to us about handling your email communications, please contact us for a discussion about your objectives and we’ll prepare a proposal with solutions.
Stats gather from: EmailChef, SaaS Ultra and Robly
